Jennifer Leong is a serial entrepreneur with background in Accounting and Finance.
She is the Co-Founder and CEO of Education which aims to help international students to be better prepared for international education and integrating well in an international setting, whether they are studying and living in the United Kingdom or other destinations or studying at international schools in China.
Current Education Company
Jennifer is an educator at heart and it gives her tremendous joy to see students realizing their full potential. She leads BeGo‘s worldwide education consulting operations.
Each company she has started focuses on improving lives through enhancing the customer experience. BeGo’s (an acronym of Be Empowered, Go Beyond) vision is to build a network of international students who support each other in personal growth to have the confidence to enjoy studying abroad.
Jennifer has flair for entrepreneurial development and with extensive exposure to international education systems, she leverages her multicultural background to bridge the understanding gap between international students from the East and West.
Her work was quickly noticed in the education space and in recognition for promoting innovation, enterprise and endeavor in British and Chinese business to her work, the British Chamber of Commerce in China nominated BeGo for Company of the Year Award in 2016.
First Successful Start-up
Her passion for entrepreneurship was ignited during her first year at Warwick University. Together with her peers from Warwick Business School, they came up with the concept of online food ordering and started a new company called “E-Resistable Ltd”. E-Resistable is ranked as the 2nd fastest growing online food ordering business in Europe.
Later in 2010, Jennifer received recognition from UnLtd (the world’s largest Social Enterprise Network) in the United Kingdom Higher Education Champion of Change for Social Entrepreneurship. She also received the Enterprise in Action Award from Coventry University in recognition for her contribution in helping the University to achieve The Entrepreneurial University of the Year Award in the Times Higher Education Awards in 2011.
Learning to integrate cultures
During that time, she learnt from her own experience that it was a common problem for people from different cultural backgrounds to integrate into the UK culture. Some students decide to live within their own cultural group so they don’t have to think about integrating into a new culture. Inspired by that idea, she raised over £1 Million from Venture Capital firm Midven and 10 renowned business angels, to found BeGo UK . It started as a company that provides an integrated services program to students studying abroad in the UK.
In 2012, BeGo UK was featured in the Government’s Department for Business, Innovation and Skills (BIS) Growth Accelerator Program as one of the fastest growing start-ups in Britain.
Relocating company to source market
Later, she realised there was a significant rise in the number of Chinese students heading to study in the UK. She then relocated her business to Beijing, China and set up the subsidiary company from scratch.
Since 2018, under her leadership, BeGo Education has grown rapidly and organically by word of mouth recommendation to a size able and successful business and only 2 years into its establishment, the company was serving over 100 Chinese families with a combined net worth of RMB 1 billion.
BeGo’s education portfolio is currently valued at 50 ml RMB.
Jennifer has been selected as one of the 8 women to represent bi-national (China and UK) businesses in the VOW (Vision of Women) leadership program, a global initiative by the British Embassy in Beijing empowering women leaders around the world.
She also engaged in a wide range of speaking engagements internationally on topics related to maximizing the once in a lifetime experience of studying abroad. Drawing on her own experience, she runs training courses in China for the children and their parents, takes them to summer camps and advises them on staying the course throughout their time in the UK. Jennifer also serves as an advisor to numerous schools overseas who seek her guidance in targeting and recruiting top Chinese students.
Resulting from her innovative business idea, “Studying Abroad” Magazine featured Jennifer as one of the top 50 people of the year for shaping the education landscape in China and for her contribution to UK-China friendship. She was also featured in CCTV, Wang Fu Jing as one of the top 50 people of the year for shaping the education landscape in China.
She also completed the International Etiquette and Protocol Diploma course in Institut Villa Pierrefeu, one of the Europe’s leading and oldest traditional finishing school and a certified Etiquette consultant. She uses the information from this course to prepare her students for life in a different culture.
Jennifer currently lives in Beijing, China.