Jennifer Leong
Co-Founder, LC Venture | Senior Partner, BeGo Education

Jennifer Leong is the Co-Founder of LC Venture and Senior Partner at BeGo Education, a boutique Private Family Education Office (PFEO) serving ultra-high-net-worth families across China and Southeast Asia. With over 15 years of experience in education consulting, entrepreneurship, and family advisory services, Jennifer has built a reputation for excellence in shaping personalised educational pathways and holistic development plans for students and their families.

Jennifer began her entrepreneurial journey in 2009 while completing her BSc (Hons) in Accounting and Finance at the University of Warwick. Alongside co-founder Gaston Chee, she launched BeGo, a social enterprise designed to support Asian students transitioning to life and studies in the UK. Under Jennifer’s operational leadership, BeGo secured £8 million in public and private funding and quickly expanded into Asia, opening its first head office in Beijing in 2012.

Following the establishment of LC Venture in 2015 and the full acquisition of BeGo, Jennifer took over as the head of BeGo Education, transforming it into a multi-million RMB enterprise within three years. Today, BeGo Education serves over 100 high-net-worth families across more than 15 tier-2 and tier-3 cities in China. The organisation maintains close working relationships with top-tier UK independent schools and universities, including Eton, Harrow, Westminster, Cheltenham Ladies’ College, and the University of Oxford and Cambridge.

Jennifer is known for her personalised, relationship-driven approach to education consulting. She supports families in areas ranging from academic planning and skills development to global etiquette, confidence-building, and family communication. As a certified etiquette consultant, she holds a diploma from the Institute Villa Pierrefeu in Switzerland, Europe’s most prestigious traditional finishing school.

Currently based in Malaysia, Jennifer leads BeGo’s regional operations and continues to personally oversee the international education journeys of dozens of students, from early years through to top boarding schools and elite universities. Her unique blend of cultural insight, strategic planning, and empathy has made her a trusted advisor to many of the region’s most prominent families.

Outside of her professional life, Jennifer is a passionate cross-country cyclist and enjoys spending time in nature.