LC Venture-invested YOLO Studio wins honorary title of Beijing 2022 Winter Olympics and Paralympics Commercial Service Unit

  YOLO Studio, a star styling and grooming store was awarded the honorary plaque of “Commercial Service Guarantee Unit for 2022 Winter Olympic and Paralympic Games” by Beijing Municipal Bureau of Commerce and Beijing BOCOG.

Founded by Zhu Youcheng, YOLO studio is known for offering premium styling and grooming services across its the several stores in Beijing. Owing to the quality of services, and after a rigorous bidding and vetting process which invovled hundreds of providers, YOLO was the only firm that tasked to groom athelets during the 2022 Winter Olympics that was held in Beijing from February 4 -20. Having successfully groomed more than 2,000 domestic and foreign athletes and related team members, Mr. Zhu Youcheng also received a recognitin for grooming the International Olympic Committee (IOC) President Thomas Bach during the Winter Olympics, who described him as “unique and only a true artist.” He also praised the warmth of the service and the advaned technology and the care taken for safety and quality.

YOLO Studio founder Zhu Youcheng with IOC President Thomas Bach
YOLO Studio founder Zhu Youcheng with IOC President Thomas Bach

Joining the service team at the Winter Olympic Games, besides its obvious logistical and staff commitment, demonstrated the responsibility and philanthropy of the YOLO Studio team to participate in the national cause and selfless dedication. Moreover, it also put at the center stage the glorious mission of presenting the world with a “safe, simple and wonderful” ” Chinese hospitality and ensuring that all participating athelets and staff of the Winter Olympics get a safe and ready grooming services within the Olympic village. The Beijing Organizing Committee for the Winter Olympic and Paralympic Games said that hosting the 2022 Games in Beijing is a solemn commitment of a thriving, open and confident China to the international community.

Over the past seven years, under the strong leadership of the CPC Central Committee and with the strong support of the central government departments, provinces, autonomous regions and municipalities, and all sectors of society, the Beijing Organizing Committee for the Winter Olympic Games has successfully implemented the concept a green, open and clean hosting of the Games. It has successfully brought over 300 million people to participate in ice and snow games, and wrote a sequel to the success story of the Olympic Games of 2008.

YOLO Studio was founded in 2012 in China.  Representing the acronym “You Only Live Once – YOLO”, the franchise also operated in Japan, South Korea, Europe and the United States relating to everything related to fashion and other styles-based trend of hair, high-end styling and is committed to providing customers with one-stop high-end makeup and styling beauty salon. There are a number of stores in the core business district of Beijing, and the YOLO team regulalrly provides professional hair styling services for local celebrities and during large-scale events. YOLO Studio is part of LC Venture’s investment portofolio in southern China that includes autopart manufacturer, lithium battery manufacturing factory and other diverse firms.


LC Venture is a leading consultancy and advisory holding company registered in the UK. The company provides quality advice on strategy and business solutions to Chinese and international clients which are mainly SMEs, multinational companies, and governments. The Company is also the investor in BeGo Education, a wholly-owned investment portfolio of LC Venture. BeGo Education operates a bespoke international education consultancy to supports Chinese families find a suitable international education pathway for their children in international schools in China or abroad in the UK and other destinations.

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