LC Venture-invested YOLO Studio wins honorary title of Beijing 2022 Winter Olympics and Paralympics Commercial Service Unit

YOLO Studio, a star styling and grooming store was awarded the honorary plaque of “Commercial Service Guarantee Unit for the 2022 Winter Olympic and Paralympic Games” by the Beijing Municipal Bureau of Commerce and Beijing BOCOG. Founded by Zhu Youcheng, YOLO studio is known for offering premium styling and grooming services across its several stores in Beijing. Owing to the quality of services, and after a rigorous bidding and vetting process against hundreds of providers, YOLO was the only firm tasked with grooming athletes during the 2022 Winter Olympics held in Beijing from February 4 -20.

YOLO and Mr. Zhu Youcheng received recognition for grooming more than 2,000 domestic and foreign athletes and their team members.

The International Olympic Committee (IOC) President Thomas Bach shared his admiration of the premium services at the Olympics and described Youcheng as “unique and only a true artist.” He also praised the warmth of the service, the advanced technology and the care taken for safety and quality.

YOLO Studio founder Zhu Youcheng with IOC President Thomas Bach
YOLO Studio founder ZhuYoucheng with IOC
President Thomas Bach

YOLO was especially recognised for joining the service team at the Winter Olympic Games, making logistical and staff commitments and demonstrating the responsibility and philanthropy of the YOLO Studio team to participate in the national cause and selfless dedication.

Moreover, YOLO was praised for putting at the centre stage the glorious mission of presenting the world with a “safe, simple and wonderful” ” Chinese hospitality and ensuring that all participating athletes and staff of the Winter Olympics get safe and ready grooming services within the Olympic village.

The Beijing Organizing Committee for the Winter Olympic and Paralympic Games said that hosting the 2022 Games in Beijing is a solemn commitment of a thriving, open and confident China to the international community.

Over the past seven years, under the strong leadership of the CPC Central Committee and with the strong support of the central government departments, provinces, autonomous regions and municipalities, and all sectors of society, the Beijing Organizing Committee for the Winter Olympic Games has successfully implemented the concept a green, open and clean hosting of the Games. It has successfully brought over 300 million people to participate in ice and snow games and wrote a sequel to the success story of the Olympic Games of 2008.

YOLO Studio was founded in 2012 in China.  Representing the acronym “You Only Live Once – YOLO”, the franchise also operated in Japan, South Korea, Europe and the United States relating to everything related to fashion and another styles-based trends of hair, high-end styling and is committed to providing customers with one-stop high-end makeup and styling beauty salon. There are a number of stores in the core business district of Beijing, and the YOLO team regularly provides professional hair styling services for local celebrities and during large-scale events.

YOLO Studio is part of LC Venture’s investment portfolio which also includes auto part manufacturer KN- Auto, lithium battery manufacturing factory Zhuhai Sihai Jiuyuan Technology and the latest, Jim’s Recipe, a Malaysia-based bakery.

LC Venture is a leading consultancy and advisory holding company registered in the UK. The company provides quality advice on strategy and business solutions to Chinese and international clients which are mainly SMEs, multinational companies, and governments. The Company is also an investor in BeGo Education, a wholly-owned investment portfolio of LC Venture. BeGo Education operates a bespoke international education consultancy to support Chinese families find a suitable international education pathway for their children in international schools in China or abroad in the UK and other destinations.

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